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Image Tours – History

Roelof Postmaa, Sr., an educator in The Netherlands, founded Image Tours in 1939 in Amsterdam. He began taking his students and their parents on trips as a hobby. Recognizing people’s need for guidance in planning their travels, Mr. Postmaa developed a successful business hosting tours throughout Europe. He firmly believed that ‘travel broadens one’s horizon and enriches one’s mind’.

Mr. Postmaa’s son, Roelof Jr., began assisting his father in the family business while still in high school. Roelof Jr. opened an office in Grand Rapids, Michigan in 1960 and began offering the company’s signature HEART OF EUROPE ® tour to groups such as fraternal organizations, employee associations, churches, school choirs, orchestras, and marching bands.

In 1986, the company began partnering with travel agencies to offer their escorted Europe tours to the general public, thereby becoming firmly established throughout the United States. Today, Image Tours is led by Monique Kasmauskis, the daughter of Roelof Jr., and her husband, Mike. They, along with all the Image Tours associates, are dedicated to providing Superior Value with a Personal Touch. Thanks to this dedication, Image is often praised by both travelers and travel agents for courteous service, meticulous traveler preparation, and flawless execution of its tours. Our HEART OF EUROPE ® tour is now in its 53rd year, and has been enjoyed by thousands of first-time travelers to Europe. In addition to the HEART OF EUROPE ® tour, Image Tours offers a variety of other fine escorted tours of Europe.

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